McLaren signs multi-year partnership with Global from 2026 season

McLaren has confirmed a new collaboration with Global, bringing the media company into its Formula 1 and Hypercar operations from the start of the 2026 season.

The announcement was made live on air during broadcasts from the McLaren Technology Centre, where Heart Breakfast and Capital Breakfast teams visited the facility for the reveal.

Under the agreement, Global branding will appear on team radio headsets during selected Formula 1 race weekends, including Monaco, Silverstone, and other key European events. The partnership will also extend to McLaren’s Hypercar programme.

On selected race weekends, Global Player branding will be visible on headsets used by McLaren personnel, as well as drivers Lando Norris and Oscar Piastri. The deal also includes integration across digital platforms, giving Global access to McLaren’s global audience.

McLaren said the partnership is designed to strengthen fan engagement across multiple platforms, combining motorsport performance with large-scale media reach.

“Global shares our commitment to reaching fans in meaningful ways. Bringing them into some of our most iconic race environments will add real value to how we connect with audiences throughout the season. We look forward to working closely with the Global team across the selected races,” said Matt Dennington, Co-Chief Commercial Officer at McLaren.