Reigning Formula 1 world champion Lando Norris is set to become part of one of the world’s most famous attractions, with a wax figure of the McLaren driver to be unveiled at Madame Tussauds London later this summer.

The project has been in development for several months, with Norris personally involved in the process. Earlier this year, he met with the studio’s artists, who carefully studied his appearance in order to create an accurate and detailed model.

According to Madame Tussauds, the team focused on every small detail, from precise measurements to colour matching, ensuring the final result reflects Norris from “helmet-to-toe”.

The British driver’s inclusion comes after a breakthrough 2025 season, in which he secured his first Formula 1 world title. Norris emerged on top after a tight championship fight with Max Verstappen and his McLaren teammate Oscar Piastri, further boosting his global profile.

"It's pretty surreal to think I'll have a figure in Madame Tussauds, it's such a big honour. Working with the artists has been awesome, and seeing all the detail they've put into the figure is really impressive. I can't wait for fans to come and see the finished figure in London this summer," Norris said.

Once completed, the wax figure will be placed among some of the biggest names in sport and culture. Visitors to the London attraction can already see figures of stars such as Lewis Hamilton, Cristiano Ronaldo, Mohamed Salah, Mary Earps, Anthony Joshua and Kylian Mbappé, as well as members of the Royal Family.

Madame Tussauds sees Norris as a natural addition to its line-up, reflecting his growing influence both on and off the track.

"Lando Norris is firmly at the forefront of modern sport and culture: ambitious, fearless and hugely popular with fans around the world," said general manager Steve Blackburn.

"From the moment we started working with Lando, it was clear we were creating something really special, and our team has been working at full throttle to ensure an exact likeness. He has been fantastic throughout the process, patiently sitting still and not racing around as usual! We are busy ensuring his figure is podium-ready and are incredibly excited to welcome guests to meet Lando's likeness in the coming months," concluded Blackburn