Williams to race under new name and logo from 2026

I’m James Whitaker, a British sports journalist focused on Formula 1 and MotoGP. I share the latest news and easy-to-understand analysis from the motorsport world.

Williams will enter next year’s Formula 1 season with a new identity. From January, the team will be known as Atlassian Williams F1 Team, marking another step in its modernisation under Dorilton Capital.

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Along with the rebrand, Williams will introduce a new version of its classic “Forward W” logo, originally used in 1977. The team’s full name will change from Atlassian Williams Racing to Atlassian Williams F1 Team, linking its history with its future ambitions.

Team Principal James Vowles said the new identity reflects the direction the team is heading:

“We are inspired by our past but excited about our future, and committed to writing a new Championship-winning chapter in Williams’ history.”

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Williams currently sits fifth in the 2025 Constructors’ standings with 111 points, which is already more than in the previous seven seasons combined. The team also celebrated its first Grand Prix podium since 2021 in Baku and a Sprint podium in Austin.

With Carlos Sainz and Alex Albon driving, Williams hopes to continue its progress and rebuild as a consistent front-runner.

James Whitaker

James Whitaker is a British sports journalist with a strong focus on Formula 1 and MotoGP. Known for his clear and engaging style, he delivers the latest news and easy-to-follow analysis from the fast-paced world of motorsport. His work aims to make the complexities of racing accessible to both hardcore fans and casual readers alike. Whether covering the drama of a Grand Prix weekend, breaking down technical developments or highlighting standout performances, James brings a passion for racing and a journalist’s eye for detail to every story he tells.