Just over a week after getting the green light from the European Commission, Liberty Media has officially completed its purchase of 84% of Dorna Sports, the company that runs MotoGP. The deal cost €4.3 billion, making it one of the largest in the sports entertainment world.

The remaining 16% of Dorna is still owned by Carmelo Ezpeleta, the CEO, and Enrique Aldama, who manages the company’s operations. With this takeover, Liberty Media, the owner of Formula 1 since 2017, now also controls MotoGP.

Liberty Media’s main goal is to grow MotoGP just like it did with Formula 1. They believe MotoGP has strong potential, especially in areas like North America, where the sport has struggled to attract fans. Liberty wants to make MotoGP more exciting and accessible to a global audience.

One of the big focus areas will be the United States. Liberty Media hopes to increase MotoGP’s popularity there by improving media coverage, fan events, and marketing.

Carmelo Ezpeleta will continue as CEO of Dorna, and Enrique Aldama will stay as Chief Operating Officer. They will be supported by Carlos Ezpeleta, who leads the sport’s technical and sporting areas, and Dan Rossomondo, who is in charge of the business and commercial side.

Liberty is also bringing in experienced names from Formula 1, including Chase Carey and Sean Bratches. These two played key roles in modernising F1 under Liberty’s ownership. Carey helped introduce a budget cap that allowed F1 teams to become more financially stable. He also helped renew the Concorde Agreement in 2021, which outlines how money is shared among F1 teams.

The first official meeting of the new MotoGP board will take place at Dorna’s Madrid headquarters on Monday. The early stages of the takeover will focus on the commercial side of the business, including TV rights, sponsorship, advertising, ticket sales, and promoting the championship.

Liberty Media wants to bring fresh energy to MotoGP and turn it into a bigger global success. By using their experience from Formula 1, they hope to take MotoGP to new heights and reach more fans than ever before.