Ducati CEO Claudio Domenicali believes that MotoGP is about to become much more popular around the world, and that the riders could soon be seen as real-life heroes. This, he says, will happen thanks to MotoGP's new owner, Liberty Media.

In April 2024, Liberty Media bought 86% of MotoGP. The deal was officially approved by European Union regulators in July 2025.

Liberty Media is also the company that owns Formula 1, which it took over in 2017. Since then, Formula 1 has grown hugely, especially in the United States, where shows like Drive to Survive made the sport more exciting and easier to follow for new fans.

Domenicali hopes something similar will happen in MotoGP. “I think Liberty can help make MotoGP riders into true heroes,” Domenicali said at the 2025 German Grand Prix, speaking to reporters from Motorsport.com. “They already are amazing, but Liberty can help show this to fans all around the world.”

He also believes that all the MotoGP teams will now work more closely together, especially when it comes to marketing and promoting the sport.

“Some teams are already doing a lot, but others are doing less,” Domenicali explained. “With Liberty and Dorna (the company that runs MotoGP), we could see a more balanced and organised way of promoting the riders and teams.”

Domenicali also said it’s important to focus more on fans, not just racing. “We don’t see ourselves only as a motorbike maker. Ducati is in the entertainment business, just like MotoGP. The fans are at the heart of it all.”

Domenicali made it clear that MotoGP is already in a very good place. In recent years, the racing has been close, the bikes are competitive, and fans have stayed loyal. However, there is still a lot of room to grow, especially in big markets like the United States.

Right now, MotoGP only has one race in the USA, held at the Circuit of the Americas in Texas. Domenicali believes there is great potential to expand in America, just like Formula 1 has done.

“The growth of Formula 1 in the US has been incredible,” he said. “MotoGP may not follow the exact same path, but we can certainly do more. If all the teams and partners work together, we can create a much bigger fanbase.”

So, with Liberty Media now in charge, MotoGP could see big changes in how it is presented to the public. That might include new documentaries, more social media content, and bigger events for fans.