Red Bull, Mercedes and Haas unveil new logos ahead of F1 2026 season

Photo: Haas F1 Team

02. 01. 2026 16:10 CET
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Red Bull, Mercedes and Haas unveil new logos ahead of F1 2026 season

James Whitaker

James Whitaker

I’m James Whitaker, a British sports journalist focused on Formula 1 and MotoGP. I share the latest news and easy-to-understand analysis from the motorsport world.

Formula 1 Haas Mercedes Red Bull Racing

Red Bull and Mercedes have revealed refreshed team logos ahead of the 2026 Formula 1 season.

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Red Bull Racing, Mercedes-AMG Petronas Formula One Team and Haas F1 Team have unveiled revised branding ahead of the 2026 Formula 1 campaign, a season that will usher in sweeping new regulations and a reshaped competitive landscape.

Red Bull narrowly missed out on a fifth consecutive drivers’ title in 2025, with Max Verstappen finishing just two points behind Lando Norris. The Milton Keynes-based outfit is also preparing for a major internal step in 2026, when it will introduce its first-ever in-house-built power unit.

The team’s updated logo features the subtle return of white outlines around the Red Bull Racing text, a deliberate nod to earlier designs while maintaining its current visual identity.

Mercedes has opted for a clearer corporate presentation. The new logo now includes the full “Petronas Formula 1 Team” wording beneath the Mercedes emblem, alongside prominent AMG branding. The German manufacturer is widely tipped to be among the front-runners when the new-generation cars debut at the season-opening Australian Grand Prix.

Haas has also introduced a new logo, driven by a change in the team’s official name following the arrival of a new title partner. From this season, Toyota Gazoo Racing becomes the team’s title sponsor, a name well known to fans of the FIA World Endurance Championship.

The partnership goes beyond branding. Toyota will support Haas in building its own simulator infrastructure, while Toyota drivers are expected to gain Formula 1 testing opportunities in return. This collaboration has already taken shape, with former F1 driver Kamui Kobayashi having driven a Haas F1 car last year.

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James Whitaker

James Whitaker is a British sports journalist with a strong focus on Formula 1 and MotoGP. Known for his clear and engaging style, he delivers the latest news and easy-to-follow analysis from the fast-paced world of motorsport. His work aims to make the complexities of racing accessible to both hardcore fans and casual readers alike. Whether covering the drama of a Grand Prix weekend, breaking down technical developments or highlighting standout performances, James brings a passion for racing and a journalist’s eye for detail to every story he tells.

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